Colours Pallets Should Differ Between The Age Of The Audience!
Different Colour Pallets
When designing you need to make sure your artwork is appropriate for your audience. For example, you should not use dark colours such as brown or grey on a design which has young children as the target market. Young children like bright, vibrant colours such as blue and red because they stand out and they are more appealing to them.
These calming colours are less exciting and contain a lot more white or black than other more vibrant colours.
Younger children are only able to associate certain colours such as red with say apples or yellow with the sun due to the way in which they learn. As children get older their colour pallets grow, and so more colours can be introduced. The older the age group the more colours you can use including dark colours.